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HUFF Furniture "Restructuring" to Compete in Modern Retail Market

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Buckhead's HUFF Furniture is currently having what it is calling an everything must go "Restructuring Sale."  The sale, which started this past Friday, offers discounts of up to 70% off all merchandise. 
Opened by Jim Huff in 1956, the contemporary furniture and design store is located in the 3100 block of Peachtree Road, just south of Piedmont Road. Today Huff Furniture is run by Jimmy Huff and his wife Julie.

Huff's custom furniture has been especially popular with the hip hop community with 50 Cent, Lil Wayne, Ne-Yo, Missy Elliott, Lil Jon, Ludacris, Bird Man, and Nikki Minaj among those who have reportedly patronized the store.  

While Huff no doubt has a client base, it's undoubtedly been impacted by the changes in the retail world. 

The retailer posted the following message to its website announcing the sale.

"After diligent research and analysis we have decided to RESTRUCTURE our BUSINESS! We are thrilled to   announce that we will be remodeling our showroom, adding a new Lifestyle Division, and developing new  strategies to compete in today’s market. To accomplish our goal, we must  drastically reduce  our entire current inventory with never before seen savings!  EVERY PIECE OF FINE FURNITURE will be MARKED DOWN to clear our showroom floor! We are very excited and pleased to be moving forward in this manner, as we will be EVEN  BETTER THAN BEFORE."

While the store claims they are not closing, a complete inventory liquidation seems like a pretty drastic move to make.

A few weeks ago I noticed that the HUFF Furniture property at 3178 Peachtree Road was listed on The Shopping Center Group's website as being available for sale/lease.  The listing does not indicate a price, but describes the property as 6,000 square feet with "50 linear feet of frontage on Peachtree Road."  The property sits on roughly a quarter of an acre. 

"Franklin-Huff, LLC" owns the property and store owner Jimmy Huff reiterated to me today that "we [Huff Furniture] own the building and are not going anywhere." 

Huff told me the current sale is slated to last until July 23rd, but stressed the importance of coming in as soon as possible are quantities are limited and that "once it's gone, it's gone." 

Plans call for the "new and improved" Huff Furniture to debut sometime next month.  

Huff offers bedroom, living room, dining room, and outdoor furniture as well as art, accessories, and lighting.

Have you been or do plan to become a customer of Huff Furniture?  What services or offerings could Huff add to become more competitive in today's world?   Where do you buy most of your furniture? 

Please share your thoughts below. 

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