Home decor and gift retailer Jonathan Adler is closing its lone store in Atlanta. The store, located on the Peachtree Road facing portion of The Shops Buckhead Atlanta in Buckhead, opened in June 2015 and is slated to close by mid May. The store is currently offering 30% off all in-stock merchandise, 50-70% off floor models, and an extra 30% off sale and clearance merchandise.
 |
| Inside the Jonathan Adler store at The Shops Buckhead Atlanta |
In 2015, Jonathan Adler "moved" their Atlanta store from Westside Provisions District, where it opened in April 2011, to Buckhead.
“I love Atlanta. The food, the people and the shopping are all fab,” said Adler in an interview with The Atlantan at the time of his Buckhead store opening. “Our new Atlanta store is bigger, better and even more beautiful than before,” says Adler. “Plus, Buckhead is poppin’!”
Jonathan Adler is the latest in a string of retail closures at the beleaguered luxury development. Scoop, Denim & Soul, Helmut Lang, and Kit & Ace are among the retailers that have closed in the project. In addition, restaurants American F+B, Thirteen Pies, Dolce, and Corso Coffee have also closed there, with rumors of more closures to come.
Given the struggles at the center, many tenants are reportedly on "percentage rent," meaning that they are only paying a percent of sales vs. the previously agreed upon rents. This is largely due to lower than expected sales at many of the center's luxury and aspirational retailers.
French restaurant Le Bilboquet and retailers Hermes and Christian Louboutin reportedly remain the center's strongest performers.
Are you a fan of Jonathan Adler and surprised by the closure? Do you think Jonathan Adler should have stayed on the Westside? What do you think is the single biggest reason for the struggles at The Shops Buckhead Atlanta?
Please share your thoughts below.