Quantcast
Channel: Tomorrow's News Today - Atlanta
Viewing all articles
Browse latest Browse all 3278

"Fashion Café" Coming Soon to Lenox Square

$
0
0
Fashion Café is coming soon to Lenox Square.

I was alerted to this opening by a number of readers and after a little investigation, got an interesting answer.

No, Fashion Café, the infamous failed 90s restaurant that once counted Naomi Campbell, Elle Macpherson, Claudia Schiffer, and Christy Turlington as its backers is not being resurrected. Basically, fashion's answer to concepts like Planet Hollywood and The Official All Star Sports Cafe, Fashion Café was a colossal failure that never got past two locations, and saw its founders, brothers Tommaso and Francesco Buti, accused of money laundering, fraud, and conspiracy, among other things.

Though the signage (pictured) leads one to believe that the "Fashion Café" is in fact a restaurant, it is not. Instead, Fashion Café is the new name of the Lenox Square food court and coming outdoor patio area.

When reached for comment, the representative at the "guest information" counter within the mall was about as useful as a kindergartner describing actuarial science, but hey, as I've said before, it seems that a pulse is the only requirement to be hired by Lenox Square for their customer service positions.

For the record, the agent's response when I inquired about the opening of Fashion Café was that she had "no record of it" and "had not heard of it." Eventually I found the reference to "Fashion Café" buried deep in a months-old press release from Lenox Square's local PR firm.

I'm no marketing pro but I'd think that giving the name of a failed enterprise to a "new" and "fresh" entity is probably not the best idea, not to mention that the name itself makes it sound like an actual restaurant, which good or bad, it is not.

In case you missed my earlier announcement, Lenox Square is upgrading its food court Fashion Cafe with a number of new options.  Chipotle Mexican Grill, SaladWorks and Figo Pasta are all being added while Chick-fil-A is being relocated to a nearby space.  

What are your thoughts on renaming the food court, "Fashion Cafe?"  What new dining option are you most excited about?  What casual eatery would you like to see added to the mall?  Please share your thoughts below.  

Viewing all articles
Browse latest Browse all 3278

Trending Articles