Later this year, Perimeter Mall will see the opening of two first-to-market retailers. Joining a roster that already includes a recently relocated and hugely expanded Zara store will be new locations of Fabletics and an Amazon "4-star" store.
Fabletics, a digitally native athletic apparel line, started in 2013 with actress Kate Hudson as one of its co-founders. The brand began as an online subscription business, but entered the brick & mortar retail business in the fall of 2015.
Amazon debuted the 4-star concept in fall 2018. The 4-star stores carry items from some of the most popular categories on Amazon.com, including devices, consumer electronics, kitchen, home, toys, books and games. To date, it has nine locations.
The new 4-star store at Perimeter Mall will be among ten new stores the online giant will open in 2020, according to a listing on its website. Other upcoming centers slated to receive 4-star stores are the new American Dream mega-mall in East Rutherford, N.J. and The SoNo Collection in Norwalk, Connecticut. Everything in the store is rated four stars and above, is a top seller, or is new and trending on Amazon.com. Digital price tags alongside every item show the Prime price and list price, Prime member savings, average star rating and the total number of reviews a product has received.
The Amazon 4-star store at Perimeter Mall will be located on the upper level of the Von Maur wing in a roughly 5,000 square foot space, about half of the former Zara space. Fabletics will also open on the upper level of the mall, but across from lululemon in a roughly 3,000 square foot space most recently occupied by Lucky Brand.
In addition to the new retailers opening in the Dunwoody mall, several new restaurants are also slated to open in or around the mall in the coming months. Sixty Vines, Whiskey Cake, Lazy Dog Restaurant & Bar, Buffalo Wild Wings and Iron Hill Restaurant & Brewery are all slated to open new locations soon.
Sixty Vines and Lazy Dog will open in two new freestanding buildings currently under construction at the corner of Perimeter Center West and Ashford Dunwoody Road. Whiskey Cake is opening in place of the short-lived Cowfish at the front of Perimeter Mall, while Buffalo Wild Wings will open in a new freestanding building that will be situated alongside Chick-fil-A near the corner of Ashford Dunwoody Road and Hammond Drive. Iron Hill will open on the back side of the mall in the lobby level of the new Twelve24 office building along Hammond Drive near the Dunwoody MARTA station.
Have you ever shopped Fabletics or an Amazon 4-star store? Are you excited for the changes coming to Perimeter Mall? What other shops or restaurants would you like to see open at the Dunwoody mall?
Please share your thoughts below.