Luxury timepiece retailer Tourneau will close its Lenox Square boutique this weekend after more than two decades at the Buckhead mall. The roughly 2,150 square foot store is located in an incredibly desirable space in the middle of the mall's first floor. The retailer made no formal announcement regarding its decision to close but store employees at the boutique said that increased competition and the rise in crime in and around the mall were contributing factors.
Tourneau carries not only timepieces from all four of the aforementioned brands, but also Patek Philippe, Cartier (which also has a boutique in Lenox Square), Panerai, IWC Schaffhausen, Jaeger-LeCoultre, Vacheron Constantin, Carl F. Bucherer, OMEGA (which has a boutique at Phipps Plaza) and Baume & Mercier, among others.
Swiss watchmaker and retailer Bucherer purchased New York-based Tourneau in 2018.
Following the closure, Tourneau will continue to operate more than a dozen boutiques around the country including four in South Florida as well as operating a Rolex boutique at Bal Harbour Shops.
Tourneau is slated to close as of Saturday, January 8. Its closure follows that of French cosmetics retailer L'Occitane en Provence, which closed at the end of 2021, the second time the brand has closed at Lenox, in-between which it also opened and closed a storefront at Buckhead Village District. L'Occitane en Provence continues to operate shops at Perimeter Mall in Dunwoody and Avalon in Alpharetta.
Despite the closures, robust interest in the mall by both retailers and restaurants remains.
Signage installed towards the end of 2021 indicates the long-closed Starbucks near Tourneau will reopen "in 2022," with Ralph Lauren having also reopened in the mall in November, after closing in the mall's Luxury Wing in 2018.
ToNeTo Atlanta has previously reported that Gucci plans to open a second Buckhead boutique (joining an existing one at Phipps Plaza) adjacent to Neiman Marcus at Lenox Square. Jewelry retailer Blue Nile and Canadian women's clothing retailer Aritzia both also plan to enter the Atlanta market with outposts at Lenox Square.
Restaurant wise, late last year Sweetgreenopened its third restaurant in the Atlanta area with plans for North Italia to backfill the former Zinburger space at the front of the mall, and a new Shake Shack to replace Rise Pies in the mall's food court later this year.
Are you surprised that Tourneau is closing its Lenox Square boutique? What would you like to see open in place of Tourneau at Lenox Square? Do plan to visit Lenox Square more or less in 2022?
Please share your thoughts below.