Chick-fil-A has announced it will open its highly anticipated new location in Brookhaven Thursday April 13. The new Chick-fil-A will open in place of the longtime Hudson Grille at 4046 Peachtree Road in Brookhaven Station. ToNeTo Atlanta was first to report on the Atlanta-based chain's plan to open in the roughly 8,100 square foot space about a year ago.
In 2012, Atlanta-based Chick-fil-A had sought to open a traditional restaurant in place of a portion of the former Hastings nursery at 3920 Peachtree Road, about a half mile from Brookhaven Station. The proposed Chick-fil-A and a Chase Bank, both with drive-thru features, were panned by the City of Brookhaven and ultimately neither happened. Instead, Wood Partners, an Atlanta-based multifamily developer, recently opened Alta Porter on Peachtree which brought 283 apartments to the five acre site.
The new restaurant will celebrate its opening with a "ribbon cutting" with officials from the City of Brookhaven on April 12 but will not offer the company's popular "First 100" promotion.
"We have temporarily moved away from hosting our traditional First 100 event at new restaurants. Instead, we are providing free Chick-fil-A meals for a year to 100 people who are making an impact in our local communities."
Data released in 2022 indicates that average unit volumes for traditional freestanding Chick-fil-A restaurants (with a drive-thru, outside of a mall) reached a record $8.1 million per store in 2021, an increase of 14.7 percent over 2020.
The new Chick-fil-A in Brookhaven will likely be similar to the planned Chick-fil-A at 777 Ponce de Leon Avenue near Ponce City Market. ToNeTo Atlanta reported in March 2022 that popular wing joint Dugan's plans to "move" to Northlake, at which point its current Ponce de Leon restaurant will be rebuilt as a Chick-Fil-A catering, takeout, and delivery oriented location without a drive-thru.
Jerry Goebeler, current owner/operator of the Chick-fil-A on Roswell Road in Chastain Park, will also operate the upcoming Brookhaven Station location. Goebeler, a Brookhaven area resident, joins a small but growing list of operators entrusted with multiple Chick-fil-A restaurants. Local examples of multi-unit Chick-fil-A operators include Brad Spratte (Tucker and Northlake), Mark Reed (Terrell Mill and Windy Hill) and John Diamond (Howell Mill and West Midtown).
Jamerian Myles, current operator of the Chick-fil-A at Glenwood Place in Grant Park, will become a multi-unit operator later this summer when the new Chick-fil-A at Boulevard and Ponce opens.
In Brookhaven Station, Chick-fil-A joins eateries Mellow Mushroom and Wingstop, as well upcoming locations of Fox Bros. Bar-B-Q and Chopt Creative Salad Co., both of which are expected to open later this summer.
Are you more excited for the opening of Chick-fil-A or Fox Bros. in Brookhaven? What is your favorite chicken chain? Are you excited for the return of the Watermelon Mint Lemonade?
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