ToNeTo Atlanta has uncovered plans for yet another Atlanta area Whataburger. This time the Texas burger joint is looking to open in Loganville in Walton County. The new Whataburger is planned for 4764 Atlanta Highway (US Highway 78) where it will occupy a roughly two acre property.
The new restaurant is being opened by Made To Order Holdings LLC, Whataburger's franchise partner in metro Atlanta. The franchisee this past fall opened new locations in Covington (October) and Monroe (December).
Site plans reviewed by ToNeTo Atlanta suggest the new Loganville Whataburger will provide inside seating for 68 plus an outdoor patio, a feature not offered at either of the group's other locations, that will provide another 24 seats.
The restaurant is situated across the street from the Kroger-anchored Loganville Crossing shopping center and alongside existing locations of Waffle House and Burger King, among other eateries.
Construction plans indicate that a retention pond will be added to the rear of the property near a secondary access point along Lover's Lane Road (Lee Byrd Road). The second access point was made possible when the company was successful in 2023 in getting rezoning by the City of Loganville of a .71 acre property, then home to a residence at 168 Lee Road, from R-16 Residential to CH Highway Commercial.
Depending on construction, it's reasonable to consider that the new Loganville restaurant could open by the end of the year. When open, the restaurant would likely start with drive-thru only service before opening their dining room. Nearly all Whataburger restaurants are open 24/7.
Since entering metro Atlanta with a location in Kennesaw in late 2022, the burger chain added eleven locations to metro Atlanta in 2023, including locations on Barrett Parkway in Kennesaw, Scenic Highway in Snellville, and Duval Road in Dawsonville this past fall.
In January, Whataburger Chief Executive Officer Ed Nelson, Chief Operating Officer Debbie Stroud, and other company executives descended on Atlanta to celebrate the 1,000 overall Whataburger at Akers Mill Square near Cumberland Mall. The Akers Mill Whataburger also became the first unit to carry an "Atlanta" address.
Established by Harmon Dobson in Corpus Christi, Texas in 1950, Whataburger was family owned until 2019 when the Dobson family sold its majority stake to BDT Capital, a Chicago-based investment company. Following the sale, the company has pushed forward with ambitious growth through both corporate and franchised restaurants. In partnership with Made to Order Holdings, LLC, Whataburger expects to open an additional ten Georgia restaurants in 2024.
ToNeTo Atlanta has in recent months reported on several new Whataburger restaurants planned for the greater metro Atlanta area including those planned for Roswell, Duluth, Grayson, Dahlonega, and Oakwood. Our publishing partners at The City Menus report that other Whataburger restaurants are planned for Carrollton and Sharpsburg, between Newnan and Peachtree City, too.
A previously planned location on Mansell Road near North Point Parkway has been abandoned but the company is looking at other sites in Alpharetta and we are working to confirm at least two more units planned in and around metro Atlanta.
Overall, the chain plans to have 50 Whataburger restaurants open in Georgia by 2030. Today the company has 16 restaurants open in the state. According to the Made To Order Holdings website, the brand plans to bring more than 6,000 jobs to Georgia.
Have you tried Whataburger at one of their existing Atlanta area restaurants? Do think Whataburger is better than other fast-food burger joints? Where else in metro Atlanta would you like to see Whataburger open?
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