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[EXCLUSIVE] The Celebration Continues: Swoozies is Reopening!

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And you thought the party was over?  ToNeTo Atlanta has learned that Swoozies is reopening in Chastain Square in Chastain Park!  The popular gift and party store closed all of their stores earlier this year including the original in Chastain Park, which launched the company in 2001.  ''

Swoozies was no longer owned by the founding family in recent years, but sources close to the transaction tell ToNeTo Atlanta that Ashley O'Donnell, daughter of co-founder Kelly Plank, is behind the reopening.  According to her LinkedIn profile, O'Donnell was in marketing and a "Celebration Expert" at Swoozies for more than eleven years.  

Along with Plank, Neiman Marcus veteran David Dworkin,  opened the original store in 2001 and later expanded it to a regional chain of about a dozen locations.  Dworkin passed away in 2007 and the company later went through a bankruptcy and two ownership changes.  

"Swoozie's NewCo LLC" was registered with the Georgia Secretary of State April 4.  

The Chastain Square (4285 Roswell Road) store closed in February after serving as the liquidation point for the company's other stores.  A lease on the 5,200 square foot space was reportedly completed in recent days with the retailer already receiving new merchandise ahead of their planned reopening.  ToNeTo Atlanta tipsters suggest that the owners of Swoozies plan to be open "ASAP," perhaps as soon as June 1 ahead of the busy July 4 holiday, bridal, and summer shopping season. 

There is currently no indication that there are plans to open or reopen any additional Swoozies stores.  

Are you excited for the reopening of Swoozies in Chastain Park?  Do you think a single Swoozies will find success 24 years after the first store opened?  What is your favorite gift store in metro Atlanta? 

Please share your thoughts below.


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