Breakfast eatery plans Atlanta area expansion
Destin, Florida-based Another Broken Egg Cafe plans to open at least six additional Atlanta locations over the next two years. Another Broken Egg Cafe entered the Atlanta market in 2011 with a single location in Peachtree Battle shopping center. Since then, additional metro area locations have opened in Vinings, Dunwody, Alpharetta and Johns Creek.
According to the chain's corporate website, new locations are planned for Decatur, Peachtree Corners, East Cobb, Mall of Georgia(Buford), Kennesaw and Roswell.
I contacted Bryan Fitzsimmons, Atlanta Territory Manager for Another Broken Egg Cafe's Atlanta franchise Double R Restaurant Group, who indicated that "no leases have been signed as of yet."
Fuqua Development is working on over a half dozen projects around the city, including sites in Decatur, Peachtree Corners and Kennesaw, so perhaps ABEC is looking at those.
Another Broken Egg Cafe is not alone in expanding their operations in Atlanta.
Lincolnshire, Illinois-based Egg Harbor Cafe also entered the Atlanta market in 2011 with a location in Johns Creek. Since then, a pair of additional locations have opened in Sandy Springs and most recently in south Buckhead.
By comparison, Atlanta-based Flying Biscuit Cafe operates a total of nine locations in metro Atlanta with a tenth coming soon to Johns Creek.
Also Atlanta-based, J. Christopher's operates twenty locations in Georgia, including restaurants in Brookhaven, Buckhead, Alpharetta, Dunwoody, Midtown and Athens.
University Park, Florida-based First Watch entered the Atlanta market in 2012 by acquiring two J. Christopher's locations. Since then, the chain has added four additional area locations.
Among the above breakfast options, where is your favorite? Do you prefer one of Atlanta's many local joints, if so which one? Which part of town or neighborhood is in need of a breakfast joint?
Please share your thoughts below.
Among the above breakfast options, where is your favorite? Do you prefer one of Atlanta's many local joints, if so which one? Which part of town or neighborhood is in need of a breakfast joint?
Please share your thoughts below.