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INC out, Opulent In

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F&H Food Trading Group will introduce a new restaurant to downtown Roswell next month.


Opulent will open in place of INC Street Food, another F&H concept.  (Sources say that INC will re-open elsewhere but I have been unsuccessful in confirming when and where this will happen.)

F&H is the result of the partnership of entrepreneurs Fikret Kovac & Hicham Azhari.  The duo opened their first restaurant Little Alley Tapas & Restaurant off Holcomb Bridge Road in Roswell in 2006, but it closed a couple of years later. Determined to succeed, the duo later opened INC Street Food and Salt Factory Pub.  Both concepts took off, and a third concept, Little Alley Steak, was added to the roster and opened early last year across the street from INC and Salt on Canton Street in downtown Roswell.  

Whereas INC was a Latin themed eatery, Opulent will offer "global-inspired" cuisine featuring "classic favorites with a modern twist"

Those who had the opportunity to visit INC will recall the colorful graffiti and artwork that greeted guests and enlivened the dining room.  The interior will be very different for Opulent.  

From the press release :

"The beautiful and meticulous interior design, inspired by the sophistication of the Roaring Twenties and speakeasy style, presents globe lighting and walls lined with antique mirrors and crystal accents. Dark brown woods and leather banquettes contrast diamond-shaped white tiles beneath beautifully suspended light pendants hung above the bar and dining areas." 

Additionally, entrees will include...

"West Coast cioppino with shrimp, scallops, clams, market fish, lobster broth and a butter biscuit, Carolina flounder served with a Parmesan crust, Rapini, herb potatoes and burnt lemon, brick-pressed braised beef with cheddar Logan Pike grits and crimini mushrooms.  Masami American Kobe bistro flat iron steak and a burger with Gruyere cheese, roasted Shiitake and frites."


Culinary director Bob McDonough and executive chef Andrew Long will take the helm at Opulent.  McDonough also oversees the culinary teams at existing F&H concepts in Roswell as well as at their forthcoming Salt Factory in Alpharetta, slated to opened later this month.


Look for Opulent to open in late April.

Thoughts? Gripes? Comments?

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