New development bringing many more restaurants
A giant new development on Scenic Highway in Snellville is starting to take shape. Located at the intersection of Pharrs Road and Scenic Highway, the 13 acre site known as "Park Place" is being developed by Swope & DeThomas Investment Group.
The project includes no large retail spaces, instead, it consists of seven freestanding buildings, most of which are being marketed to restaurants. Another larger parcel towards the rear of the center, closest to the adjacent Home Depot, was originally being marketed as a grocery store but is now reportedly being marketed to limited service hotel operators. The center will also include some medical space.
I contacted Jeremy Yarbrough of Swope & DeThomas Investment Group who refused to comment on specific tenants but did indicate that openings should start to happen in the fall.
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| Freddy's under construction at left, Zaxby's structure going up to its right |
Among the known tenants are Cracker Barrel, Zaxby's, Freddy's Frozen Custard & Steakburgers and an Aspen Dental medical office. The above-mentioned confirmed restaurants will all occupy separate freestanding buildings, Freddy's and Zaxby's each with drive-thrus, with Aspen Dental occupying a little more than half of a separate building.
The Zaxby's is being opened by "Sugar Shack Holdings, LLC" a Watkinsville-based franchise group. The new Zaxby's will reflect the brand's new identity and will feature the "farm house" design elements. Personally, I find the new look ugly and uninspired.
Park Place joins Scenic Promenade, a recently completed center across the street, and Snellville Exchange, an under construction center under a mile north as new developments along the Scenic Highway corridor.
What else would you like to see open in the Park Place project? Are you excited for the current roster of confirmed tenants in Park Place? Do you think Snellville / Lawrenceville are getting overbuilt?
Please share your thoughts below.