Rolled ice cream is headed to Buckhead
Sweet Charlie’s, a Philadelphia-based rolled ice cream and yogurt franchise, has signed a lease for a new location in Atlanta. The new 1,300 square foot shop will open at Buckhead Court on Roswell Road, adjacent to Superica in north Buckhead. Sweet Charlie's will open in the current home of Stellar Bodies, a fitness boutique, which is shifting to the former Peachtree Gymnastics, a 2,100 square foot space in the same center.
After watching a video about the overseas trend of Thai-inspired rolled ice cream, 19-year-old entrepreneur Kyle Billig teamed up with his older brother Jacob and figured out a way to duplicate and Americanize the fascinating treat. The first Sweet Charlie's location opened last summer in the Washington Square neighborhood of Philadelphia.
"It starts with a base of either premium ice cream, nonfat yogurt or Nada-Moo, the company’s vegan [coconut milk base] option. Customers then select a cup or one of Sweet Charlie’s signature oven-baked glazed donuts as an ice cream-carrying container and finally, one of Sweet Charlie’s signature flavors and toppings. Each ice cream or frozen yogurt at Sweet Charlie’s is made to order on a super-cold surface that is below 20 degrees. Because the surface is so cold, very small ice crystals are formed quickly, eliminating the need to add stabilizers, emulsifiers and preservatives."
The company's online menu indicates that a standard order, either in a cup or in an oven baked donut, costs $7, with unlimited toppings and indcluding tax.
Another Sweet Charlie's is planned for nearby Rittenhouse Square in in Philadephia the coming months. According to the company’s website, they also operate a seasonal location at Rehoboth Beach, DE. The website also indicates there is another franchised unit coming to Cherry Hill, NJ later this spring.
Sweet Charlie's Atlanta, which will be among the first franchised units, is expected to open early summer.
Long a popular dessert in Thailand, rolled ice cream has become trendy stateside with many businesses popping up offering the Instagram-ready treats.
8 Fahrenheit Ice Cream has locations open in Doraville, Duluth and Cumming with locations coming soon to Carrollton and Houston, Texas as well as Sacramento, California. (A location planned for Barrrett Parkway in Kennesaw was to open last summer but never did and is not mentioned on the company's website.)
I-CE NY, based in Thailand but with U.S. headquarters in New York, opened its first location New York's Greenwich Village in 2015 followed by additional locations in Doraville on Buford Highway, Delray Beach, Florida, Philadelphia and others in the works.
Roll It Up Ice Cream, another "me-too" operator, plans to open soon in Asian Square on Buford Highway, home to the original Sweet Hut.
Are you excited for rolled ice cream to be coming to Buckhead? Have you ever tried rolled ice cream? Where else would you like to see Sweet Charlie's open in metro Atlanta?
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